LAUREN LONDON - HOLIDAY
Creative Direction - Art Direction
CREATIVE CONCEPT
PUMA’s overarching Holiday concept for the 2022 season surrounded itself around lights, allowing for many adaptations across the business while holding onto one red thread. For Lauren London, we held onto that red thread and allowed the creative to tell more of an LA story that spoke to Lauren personally.
VIDEO
Production: Fresh Tape Media
Set Design: Fresh Tape Media
Photographer: Ro.Lexx
Videographer: Noberto Garcias