PUMA ESSENTIALS
Creative Direction - Art Direction - Graphic Design
CONTENT CREATION
The overarching theme for 2021 is connection. It’s all about connecting with others, the moment, the camera, the viewer, the consumer. We found locations that added color and familiarity mixed with dynamic camera angles and posing and worked to break the “fourth wall,” inviting our models to interact directly with the camera and to showcase their individuality.
VIDEO
Production: Leah Mara Production & Brenna Bourie
Photographer: Tory Rust
Videographer: Luke Dickey